Pinterest is a visual search engine that has over 430 million monthly users, and counting. The average lifespan of a post on Pinterest (referred to as a ‘Pin’) is 4 months – and it’s not uncommon for a pin that is years old to go viral out of nowhere – compared to an Instagram post which only lasts a few days before it’s essentially dead and buried under a mountain of newer content.
Its algorithm runs off of search engine optimisation in a similar way to google, meaning your content can show up in popular search results all year round, instead of just in a followers feed. It’s a much more dynamic way of reaching your ideal audience and doesn’t require the constant hustle and follower chasing that is seen on other platform.
97% of searches on Pinterest are unbranded, 9/10 people say the platform fills them with positivity and 77% of weekly users say they’ve made a purchase or supported a new brand based on something they’ve seen on Pinterest.