If you’ve noticed a sudden drop in your Pinterest account’s performance recently, you’re not alone.
Over the past week, I’ve seen a significant increase in people expressing concern that their accounts have seemingly fallen off a cliff overnight. This can be incredibly frustrating and, frankly, a little scary—especially when you’ve been pouring hours into building up your account.
So, what should you do when this happens?
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Don’t Panic!
First things first: don’t panic. I’ve been working as a Pinterest Manager for over five years, and I can assure you that these sudden drops, while unsettling, are not uncommon. The good news is that they almost always resolve themselves eventually.
The bad news? It’s hard to say exactly how long that might take.
Reach Out to Pinterest
The next step is to reach out to Pinterest.
While their customer support isn’t exactly known for being anywhere near good, reporting the issue is still important.
By letting them know what’s going on, you help highlight the scope of the problem, which could encourage them to take a closer look—even if they never publicly acknowledge an issue.
An example of their poor replies ☝️
Avoid Making Drastic Changes
It’s crucial that you don’t make any drastic changes to your account during this time.
These drops are typically caused by an overly aggressive spam filter that sometimes sweeps up innocent accounts by mistake.
This means it’s usually not because of anything you’re doing wrong, so there’s no need to overhaul your strategy.
Of course, if you actually are spamming, then yes, stop doing that—but if you’re reading this, I’m guessing that’s not the case.
Be Patient and Stay Consistent
If you were seeing good growth before the drop and you’re confident in your strategy, continue as if nothing has happened.
Pin consistently and stay the course. When the spam filter eventually lifts, you’ll be in a good position to continue growing your account.
How Long Does a Filter Last?
Now, you’re probably wondering, “How long will this last?” The truth is, it varies.
Filters can last anywhere from a few days to a few months, but they almost always clear up on their own.
For some context, I’ve intentionally put myself in a spam filter twice to see how long it would last (and to see if Pin4Pin threads work… but that’s a story for another day), and each time, it was around 2-3 months.
This seems to be a common timeframe based on what I’m hearing from others in the community.
What to Do if the Drop Persists
If, after a couple of months, you still haven’t seen any improvement, you might consider taking some additional steps to try and “unstick” your account. However, I don’t recommend doing this immediately—only use this as a last resort:
- Record all of your important analytics.
- Unclaim your domain. This will merge all of your analytics, making them harder to track, but your pins will remain on your account.
- Wait 2-3 weeks and continue pinning as usual.
- Reclaim your domain. This will reset your analytics, and Pinterest will start reprocessing your claimed URLs.
- Wait. Even after taking these steps, it could take a month or more to see progress.
Final Thoughts
There’s been a lot of speculation and some pretty scary theories floating around in the wake of this recent wave of account drops.
While it’s easy to get caught up in the mass panic, try to keep a level head. I’ve seen this happen before, and as the old saying goes, “This too shall pass.”
If you have any questions or need further guidance, join our Facebook Community where we’re talking about this in more details!
