Did you know that Pinterest has over 442 million active users? Even though Pinterest is one of the fastest-growing platforms, I frequently hear business owners say “I don’t get Pinterest” or “It’s only beneficial when planning a craft project”. To be honest, I understand. I used to think the same way, but there’s so much potential if you know where to look and how to use it.
I constantly hear people argue that Pinterest is “just another social media platform,” and I’m here to tell you that they’re completely wrong. That’s not the case at all. It’s not only different, it’s better! If you want more leads, traffic, or revenue for your business (and who doesn’t? ), you should be using Pinterest.
It Drives a HUGE Amount of Traffic
A site with 442 million unique users isn’t exactly something to be ignored. Where else can you obtain such a concentrated audience, that is actively searching for something, if you don’t buy old-fashioned TV or newspaper ads?
People sometimes assume (wrongly) that Pinterest is merely for aimless scrolling like Instagram, but as I just highlighted, an increasing number of people are actively searching for items, ideas, and photos to answer their questions on Pinterest. It’s a visual search engine, and once you’ve understood its potential, it’s pretty incredible.
The traffic you receive from Pinterest for business can be enormous if you use it strategically.
By allowing visitors to search for specific content using the search bar, then providing them with clickable photos that direct them to your website or product, every click on your Pinterest page turns to traffic and potential purchases!
There is no middleman to distract the viewer on Pinterest; if they like your image, they will make their way to your site.
Reach Your Target Audience
If you’re a woman-focused brand that isn’t on Pinterest yet, I hate to say it (and risk sounding like a broken record), but you’re missing out on a lot of potential purchases.
Females account for 69% of Pinterest’s 442 million users (that’s a lot of women). You’ll almost certainly reach more of your target audience if you use your account effectively and use strategic pinning tactics rather than depending solely on Instagram and Facebook.
That isn’t to suggest that male-oriented businesses shouldn’t use Pinterest for marketing purposes though.
In the United States, 40% of dads use Pinterest, and this percentage is increasing every year. In addition, Pinterest sees a large rise in male-related searches in the run-up to special holidays like Father’s Day or Christmas… I’m sure we’ve all done a last-minute search for “things for him” a week before a birthday… right?
Food & drinks and technology are the top-ranking niches for men on Pinterest, so if you’re a small business that sells either of these, I’d recommend joining up for Pinterest straight away!
Convert Views to Sales QUICKER
What is the most significant difference between Pinterest and other social media platforms? It doesn’t require users to jump through hoops in order to access your site.
If someone sees your product pin and loves what they see – which is likely given my previous point – they can simply click the image and be directed to the product page, where they can then place an order.
Consider Instagram for a minute. What is the best way for someone who sees your post to purchase the product? They’ll have to go to your profile, go on your website (or through your LinkTree if you’ve hidden it! ), and then look for the product again. It’s way too many steps for what was going to be an impulse purchase.
By removing the middle man, Pinterest has become the go-to site for those looking for product inspiration, since they know that if they find what they’re looking for, they’ll just be a couple of clicks aways from being able to buy it.
This trend increases in the weeks leading up to major holiday or event, with even more people turning to Pinterest in search of gift ideas. If you run a small business that offers handcrafted things, now is the time to set up your Pinterest business account and be ready for the holidays!
Quick tip! Pinners are planners – when you do start using Pinterest for your business, plan your content at least 3 months in advance.
Trend Spotting Made Easy
Pinterest analytics is a fantastic opportunity to identify up and coming trends because 52 percent of millennials use the site to get inspiration. You can stay one step ahead of the curve by closely monitoring the analytics (and trends) and producing content accordingly.
Some patterns are seasonal and can be predicted. For example, many food bloggers on Pinterest may change their posts and offers in the run-up to Easter to include the most searched-for terms related to the holiday.
How do they find out about these things? Using Pinterest’s analytics
When small businesses rule Pinterest out as a marketing tool for their business, they miss out on these real-time indications in more subtle trend shift, until it’s too late.
Have I persuaded you to use Pinterest for your business? I genuinely hope so, because it has the potential to be a game-changer for small businesses that are just getting started or are stuck in a rut with their traffic and sales.
If you’re still unclear where to start, don’t worry; I’m here to support you! I create unique strategies for each of my clients and assist them in achieving their goals. Send me an email at hello@https://growwithleah.com if you have any questions about what I do or how I can help your business. I’d love to talk to you about it!!